Departamento de
Traducción e Interpretación


Tema:   Localización. Informática. Técnico. Género. Estados Unidos. China. Internet.
Autor:   Sun, Xiaofei
Año:   2016
Título:   Non-localisation: a semiotic, economic and media investigation into Apple's localisation strategy and its impact on Chinese translation traditions
Lugar:   Nottingham
Editorial/Revista:   University of Nottingham
Idioma:   Inglés.
Tipo:   Tesis.
Resumen:   Situated at the crossroads of Translation Studies, Semiotics and Chinese Studies, this thesis examines the non-localisation (NL henceforth) strategy adopted by Apple for its official website. Website layouts, multi-media information, textual information, such as names of products, services and technological solutions are kept unchanged on the Chinese target-language website. Focusing on the non-localised features, this thesis has three major aims. First of all, it seeks to verify a foreignising impact of the NL strategy on the Chinese translation tradition and Sino-centric values. Secondly, it tries to reconcile translation studies with merits of the localisation industry, namely digital technology and industrial management. Thirdly, regarding global power struggles, this thesis aims to verify that the foreignness of currently ‘dominant' Anglo-American cultures, NL, is still mediated by the ‘dominated' Chinese system that has long been a culture centre itself. However, the Chinese system cannot keep its own culture untouched by foreignness either. [Source: Author]
Agradecimientos:   Record supplied by Departament de Traducció i Interpretació i Estudis de l'Àsia Oriental (Universitat Autònoma de Barcelona).
2001-2019 Universidad de Alicante DOI: 10.14198/bitra
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